Mahindra Automotive North America (MANA) has unveiled the Roxor off-road vehicle at the company’s HQ in Auburn Hills, Michigan. The Roxor is a recreational vehicle and Mahindra calls it a “off-highway vehicle” as it is not street legal.
Mahindra says that the Roxor has a military-grade construction featuring a steel body on a boxed steel frame, a heavy duty 4 cylinder turbo-diesel engine, and an automotive style 5-speed manual
The 2.5L M2DICR produces 62 hp @ 3,200 rpm and 195 Nm (144 lb·ft) of torque @ 1,400-2,200 rpm. The Roxor is a 4WD with 2-speed Dana T18 transfer case. The off-roader features leaf springs at the rear.
Top speed has been limited to 45 mph (72 km/h), and max towing speed is 15 mph (24 km/h). Fuel economy is claimed to be an average of 32 to 34 mpg.
The Roxor weighs 3035 lbs (1,377 kg) curb. Ground clearance is 9-inch (229 mm), and towing capacity is 3490 lbs (1,583 kg) which is claimed to be greater than other UTVs (Side x Side). Front brakes are 9″ discs while the rear are 11″ drums.
“Mahindra’s 70-year automotive history has been forged by making authentic, rugged, purpose-driven vehicles; Roxor is the embodiment of this history…and our brand,” Mahindra Managing Director Pawan Goenka said.
“The Roxor creates a new sub-segment in the Side x Side industry, and the response we’re getting from our newly appointed dealer body has been really outstanding. We have a National Dealer Meeting scheduled on March 18-20th, in San Antonio, Texas, where we’ll sit down and discuss the roll-out and future product offerings. We’re approaching our goal of 300 “1st wave” dealers, and expect that we’ll reach this target between now and the end of the show,” said Rick Haas, Mahindra North America Automotive’s President and CEO.
The Roxor is produced at the company’s new manufacturing facility in Detroit that was inaugurated in November 2017.
There is also a Limited Edition model featuring Bestop Bikini Soft Top, Warn 8000 Lb Winch, HD Front Bumper with mounting plate & HD Battery, 40” KC HiLites Light Bar, BF Goodrich KO2 Radial Off Road Tires, MTX AM/FM Bluetooth Sound Bar, Side and Rearview Mirrors and ROPS Mounted Grab Handles.