The Mercedes-AMG might be from Affalterbach, but a racetrack to bear the 50-year old brand name is in South Korea.
Now christened ‘AMG Speedway ‘, the circuit is about 38 km from Gangnam, the trendy district of the capital Seoul. Just to make things clear, this is not the Korea International Circuit, but an older track that was inaugurated in 1995. The racetrack’s original name was Everland Speedway, due to the fact that it is actually inside a theme park called Everland Resort which is owned and operated by Samsung.
The Everland Speedway is South Korea’s first racing track. The circuit is now 4.3-km long and has 17 turns. According to the company, South Korea is one of the important markets for Mercedes-AMG, recording a significant double-digit growth and a new sales record in 2017.
“The AMG Speedway is the world’s first racetrack bearing our name. This underlines the importance of South Korea as one of our main markets. The AMG Speedway is thus not only an important step in the further dynamic development of AMG in South Korea. It also stands for the strategic expansion of our face-to-face communication. Customers and fans can experience the essence of our brand here first hand,” said Tobias Moers, CEO of Mercedes-AMG.
There is also an AMG Lounge for community discussions and personal exchanges with AMG experts. The company intends to use the AMG Speedway for the presentation of new models, dealer training, and other events as well.