All the current products of FCA’s Jeep brand are CBU (Completely Built-Up) imports, and obviously weren’t received well with the fans here in India because of the pricing. However, the company has announced the 2017 Jeep Compass will be the first Jeep to roll out of Ranjangaon plant, Pune in mid 2017, and so will the rest of the products.
According to industry experts, the new Jeep Compass will be most likely priced around Rs 25 lakh, and will go against Hyundai Tucson, Honda CR-V, Toyota Fortuner, Ford Endeavour and Chevrolet Trailblazer.
“We have named our first to-be-India-made SUV as Jeep Compass which will be locally manufactured from mid-2017. The Compass will be our first localised Jeep product in India and will roll out of our Ranjangaon facility near Pune,” says Kevin Flynn, Fiat Chrysler Automobiles India President and MD. He also says the Compass will be priced competitively without disclosing the price.
The $280 Million Ranjangaon plant has an annual capacity of 1,60,000 units, which at present is being used by Fiat, and will handle Jeep products by mid 2017.
Flynn says the customer response to the Grand Cherokee and Wrangler is tremendous.
“Both models have given us a great head start here, as we anticipated,” he said, adding in the run-up to the Compass launch, the company will “open 10 dealerships in nine cities by the end of 2016 and will have more dealerships in next year as our business moves into the new phase of growth”.
These dealerships will be under the brand name of Jeep Destination Store, he said, adding first stores came up in Ahmedabad and Delhi last month, the company said, adding the next will come in Chennai and Mumbai early October.
Hyderabad, Chandigarh, Kochi and Bangalore will have outlets before the end of December.