Microsoft to provide in-car connectivity solutions to Tata Motors


Tata Motors has partnered with Microsoft for in-car connectivity solutions. Basically, Microsoft will develop the software that’ll run on the car’s infotainment system, and a mobile app to keep the driver connected. Additionally, Tata Motors will leverage Microsoft’s connected vehicle technologies which includes artificial intelligence (AI), advanced machine learning, and the Internet of Things (IoT) on Microsoft’s Azure cloud to provide a personalized experience to the customers.

In simple words, the driver can check the vehicle’s health, remote unlock, and switch on the lights with the mobile app. Once inside the car, the technology can give the driver live traffic updates, suggest an alternative route, or even call your colleague to reschedule a meeting if you’re running late. The software can also alert your friend’s upcoming birthday and remind you to pick up a gift on the way, or can even book a service appointment for you. Since all this technology is powered by Microsoft Azure cloud, updates will happen via air, using  firmware over the air (FOTA) and software over the air (SOTA).

Tata says the first vehicle to showcase this technology will be unveiled at the 87th Geneva International Motor Show on 7th March 2017. This car is most likely from the new sub-brand TAMO.

Commenting on the partnership, Guenter Butschek, CEO & MD, Tata Motors, said, “With the aim to develop innovative and technologically leading products that excite customers, we at Tata Motors, understand the need for a connected ecosystem that can integrate into the digital lives of customers. We are using Microsoft’s connected vehicle technologies on Azure intelligent cloud to bring the digital lives of our customers into the cars they drive. Making the most of fast-paced innovation cycle that Microsoft has to offer, we will create a fully connected and seamless driving experience for our customers.”

Anant Maheshwari, President, Microsoft India said, “We are excited to partner with Tata Motors as they embark on a new journey of innovation with Microsoft Azure cloud. Using IoT, AI and machine learning technologies, we will provide vehicle owners in India and across the world with a safe, productive and fun driving experience.”

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