Like i said in the world’s largest Lamborghini showroom in Dubai article, everything in Dubai has to be world’s largest, or at least big. Now, another member of the VW group – Bugatti inaugurates the brand’s largest showroom on the same Sheikh Zayed Road, pretty close to the new Lambo showroom.
Bugatti’s sales and service partner in the UAE is Al Habtoor Motors. The dealer has been the official partner of the French luxury brand for UAE since 2006 and a Bugatti Service Partner of Excellence since 2013. The largest Bugatti showroom in Dubai with an area of more than 240 square metres comes as no surprise, as Bugatti UAE is the brand’s most successful dealer in the world with 30 orders for the Chiron. Bugatti says the Arabian peninsula is one of the key sales markets. All in all, the region accounts for 26 percent of orders received for the Chiron.
The Dubai dealership is the 15th location in the brand’s global dealership network. The showroom’s entrance features the legendary Bugatti horseshoe. This design element, which can be found on a Bugatti’s radiator grille, is almost 4 metres high. Inside the building customers and guests are welcomed into a specially designed lounge area equipped with furniture from the Bugatti Home Collection. Here, customers can configure their Chiron in a private atmosphere. The technical achievements and design of the Chiron are presented using exhibits and animations on large screens. In the heritage section, visitors can learn about the Bugatti brand values – Art, Forme, Technique.
“A location of this significance and appeal for our brand has earned a superlative showroom,” said Dr. Stefan Brungs, Member of the Board of Management of Bugatti Automobiles S.A.S. responsible for Sales, Marketing, and Customer Service, on the occasion of the official inauguration of the new showroom. “Many Bugatti customers who have been the closest and most loyal ambassadors of our brand for many years live in this region. Some of them are proud owners of car collections with even several Bugatti super sports cars. A passion for ultimate performance, luxury and individuality is especially in evidence here. The new showroom will not only be the perfect platform for the Chiron but also honours our special customers.”
“We would like to thank Al Habtoor Motors for this convincing testimony to our brand,” Brungs continued. “The success of Al Habtoor Motors is based on the considerable passion and professionalism with which our partner represents Bugatti in the United Arab Emirates.”
Sultan Al Habtoor, President of Al Habtoor Motors, emphasised how proud his company was to represent the Bugatti brand. “The UAE is always striving to be the best. Our target was therefore to bring the largest, most beautiful Bugatti showroom to the heart of Dubai. Here, our exquisite clientele can experience the unique nature of this fantastic brand in all its facets.”