Mercedes-Benz adds to its global network of Advanced Design Centres. The new design centre is situated in the middle of the Sophia Antipolis Science and Technology Park, France’s “Silicon Valley”.
The Advanced Design Centre near Antibes will be the new home of the designers in France. With a length of 50 metres and a width of 20 metres, the cylindrical structure lies embedded in a pine forest. Concrete and glass dominate the building’s clear-cut architectural lines. Thanks to all-round glazing, all the rooms are flooded with soft, Mediterranean light – which Mercedes says an ideal working condition for the designers.
Covering an area of over 3000 square metres, the structure provides rooms for around 50 designers. All the relevant disciplines of Mercedes-Benz Design will be represented there: from conventional exterior and interior design to digital and UI/UX design, which is becoming ever more important in times of autonomous driving and human-machine communication, the company said.
“With the new Design Centre in France, we are systematically expanding the ‘creative spaces’ for our worldwide design network. Having Design Centres around the globe means that we are at home everywhere in the world, and that we are constantly working and living in the future. Going forward, we aim to place even stronger emphasis on the development of strategies and visions for sustainable mobility as well as fascinating customer experiences in every dimension,” says Gorden Wagener, Chief Design Officer Daimler AG. “The new Advanced Design Centre is a strategic milestone in the realisation of our design philosophy of Sensual Purity. We are creating new ideal working environments in which our designers and their ideas can enjoy plenty of freedom.”
“The key future pillars for the automotive industry, “Connected”, “Autonomous”, “Shared & Services” and “Electric Drive”, have long since become a fixed part of our design organisation,” continues Wagener. “At our new location, we will act like seismographs, tracking the trends and requirements between the digital and analogue worlds and integrating them in our automobiles in an interconnected way. The new Centre will be a perfect enabler of interdisciplinary cooperation between all design disciplines and will be unique in the sector,” he added.
The global network of Mercedes-Benz Design Centers are located in 3 continents: US, Europe and in Asia. These creative centers include automotive, fashion and industrial designers as well as graphic designers, modellers, tailors and 3D specialists.
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