Jaguar Land Rover is official partner for new 007 Elements in Sölden


Next to the ice Q restaurant used as the fictional Hoffler Klinik (clinic) in the movie Spectre, a new ‘007 Elements’ is coming up, where the visitors can immerse themselves in the world of James Bond.


Jaguar Land Rover, whose cars have featured in Bond films since 1983, is the official partner of the aforementioned cinematic installation on top of the 3,050 m Gaislachkogl peak. Interactive displays featuring Jaguar Land Rover technical content along with the Land Rover Defender and Range Rover Sport SVR used for filming Spectre will form part of the experience.

Visitors will also see the latest JLR technology, including artificial intelligence systems and 90 kWh lithium-ion battery (from the all-electric Jaguar I-Pace) used to power a wireframe model of the C-X75 concept car that starred in a spectacular car chase through Rome in Spectre.

Jaguar Land Rover vehicles have appeared in nine Bond films since Octopussy in 1983, when Roger Moore made a dramatic escape in a Range Rover Classic driven by Bianca (Tina Hudson).

Mark Cameron, Jaguar Land Rover Experiential Marketing Director, said – “From one British icon to another, Jaguar Land Rover is proud to be part of 007 Elements, the new James Bond experience. We have collaborated with EON Productions and Cable Car Companies Sölden to showcase our Bond vehicles and latest technologies in this unique installation overlooking the Ötztal Alps.”

007 Elements is a partnership between EON Productions and Metro-Goldwyn-Mayer (MGM) who jointly own the rights to the James Bond films, and Cable Car Companies Sölden.

According to 007 Elements, the visitors will get a guided tour of interactive galleries comprising of title sequences and dramatic scores, jaw-dropping action sequences, cars, gadgets and technology, breath-taking locations and iconic studio sets and lastly, a host of compelling characters.

The 007 Elements will be open to public on 12th July 2018.

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