Lamborghini celebrates virtual Ad Personam with Aventador SVJ Xago Edition


Just when you thought that the Aventador story has come to an end with the SVJ 63 Roadster, Lamborghini appears to have more. Well, just 10 units to be precise.

The Aventador SVJ Xago Edition is to celebrate a new Ad Personam facility where the clients can personalize their Lamborghinis virtually, without traveling to Sant’Agata Bolognese, Italy. From July 2020, clients can pre-book an initial consultation of around 2 hours via their dealership, either joining their sales representative at the showroom or from anywhere else, for a dedicated session surrounded by the extensive Ad Personam options on display.

The clients can have a video call with the relevant model on display in the Ad Personam studio, where the Ad Personam team offers suggestions and can showcase close-up details and walkarounds. The virtual consultation is followed up with full proposals sent to the client, including renderings and even material samples.


The 10 units of the Aventador SVJ Xago Edition are reserved for the clients utilizing this new virtual facility. It was apparently inspired by the hexagon cloud shapes at the North Pole on the planet Saturn and the strength of the hexagon in nature. The Xago celebrates ‘hexagonita’ theme, Lamborghini said.

The exterior of the Aventador SVJ Xago edition features a fading hexagonal silver effect, with a unique Ad Personam contrast color livery for each car and gloss black Nireo Ad Personam rims. The interior features an exclusive seat pattern with hexagonita theme, and a contrast color matching the exterior. Each of the 10 Aventador SVJ Xago units will be identified by a numbered plate.

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