Bugatti reveals Ceramique Edition One smartwatches


When you’re a billionaire with multiple Bugattis in your garage, you can’t just wear a Samsung or Mi smartwatch and show up to a board meeting or a fancy dinner party. Even an Apple smartwatch may not be a good match. Which is probably why Bugatti has partnered with Viita Watches to create a special lineup of smartwatches named Bugatti Ceramique Edition One.

The lineup includes three smartwatches inspired by Bugatti cars: La Noire, Pur Sport, and Divo. In fact, the bezels — made of scratch-resistant ceramic, are swappable. Also swappable are the straps: a titanium strap for special occasions and a silicone strap for sports and everyday use. But you might be disappointed to know (depending on your expectations, of course) that these smartwatches don’t cost €50,000 or something like that. All three are priced at €899 (at the time of publishing this story) — just over twice the price of an Apple watch, and can be ordered exclusively on Kickstarter.

The watch comes in a bespoke case. Other key features include 390 x 390 Amoled touch display, 14-day battery life, dual sensors to read heart rate, and up to 100 metres water resistance. The watch also comes with a 5-year international warranty card.

Or, if you’re not into smartwatches at all, like me, we can of course, go back to our analog/classic watches. In fact, I had a smartwatch that I only used for a handful of times before selling it off, coz I find analog watches to be more classy-looking.

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