Buick Electra-X EV concept revealed for China with new logo


Following the Wildcat EV concept, Buick has now revealed the Electra-X EV concept—which is targeted at Chinese customers. The Electra-X is the brand’s first Ultium-based vehicle, although we only have its styling and technology to talk about at the moment.

Speaking of which, the electric SUV boasts Buick’s updated design language, albeit not as radical as that of the Wildcat EV. However, it looks very futuristic; something that belongs in 2025. The forward-leaning “shark nose” front end as Buick describes it, features super-slim headlights and a trapezoidal grille. Notice how the running lights align with the bumper panel gap. The side profile has flush door handles, and cameras replacing the traditional wing mirrors, of course.

Also, notice what appears to be some kind of a flap that extends from the front wings into the front doors. At the rear, there’s an integrated spoiler that is kinda split in the middle, and a connected taillight signature. Rounding off the exterior styling are 21-inch aerodynamic wheels. As for technology, the headlights and taillights perform welcome lighting animation, and information is projected onto the side and rear of the vehicle to inform pedestrians.

Inside, the styling looks very minimal, and the sense of space is further enhanced with a wraparound windshield and a panoramic glass roof. As for technology, there’s a 30-inch ‘Freeform’ display with 6K resolution; 5G connectivity; a Virtual Cockpit System powered by Qualcomm Snapdragon 8155 chip; Super Cruise driver assist technology, and iKey functionality (smartphone lock/unlock, park and share the vehicle).

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