Honda has showcased the WR-V crossover at the 2016 Sao Paulo Auto Show, Brazil, which opened its doors for the media yesterday. The Jazz based crossover which Honda likes to call “Compact SUV”, was displayed in a concept form, as the windows were completely black tinted and no access to the interiors.
WR-V stands for “Winsome Runabout Vehicle”. Honda says the WR-V is based on the research of customer needs in South America. Developed by Honda R&D Brazil, the WR-V promises to be “tough and urban”, and offer excellent utility and a spacious cabin within a compact body size. The WR-V also promises outstanding fuel economy and stable handling performance, which accommodates various needs in the daily lives and recreational activities of customers who enjoy active lifestyles.
Honda is planning to sell the all-new WR-V in South America, and the market introduction in Brazil is scheduled to be in the first half of 2017. Expected in India by mid 2017.
Takahiro Hachigo, President, Chief Executive Officer and Representative Director of Honda Motor Co., Ltd, said – “Ever since we began business in Brazil in 1971, Honda has been supported by a total of 24 million customers in Brazil through their purchase of our motorcycles, automobiles and power products. Introduction of this all-new WR-V is a testament to Honda’s commitment to the South American market, and we will continue to deliver more products unique to Honda that please our customers.
Issao Mizoguchi, President and Director of Honda Automoveis do Brazil Ltda. said – “Including the establishment of a new automobile R&D Center in Brazil which became operational in 2013, Honda has been strengthening its product development to accommodate the needs of customers in this region. This WR-V is one of the major achievements resulting from such efforts. With the introduction of this new SUV, in addition to the CR-V and HR-V, we will further strengthen the presence of Honda in the South American region.”