Harman acquires German automotive tech firm Apostera


Samsung subsidiary Harman has acquired Apostera GmbH, a Munich-based automotive tech firm that is into selling Mixed Reality (MR) solutions to companies developing Augmented Reality (AR) head-up displays and Navigation suppliers. Harman didn’t fully disclose the specifics of this deal; however, it said that Apostera’s employees will join Harman as part of the company’s automotive division.

Speaking of which, Harman already has a big list of automotive OEM clients, including the Germans, Italians, Americans, Koreans and also the Japanese, and the company hopes that Apostera’s AR and MR software solutions will further expand its product offerings.

Apostera’s MR solution combines AR, Machine Learning (ML), Computer Vision (CV), and sensor fusion technologies in a hardware-agnostic software platform. Combined with Harman’s digital cockpit product portfolio, these new software solutions will bridge the gap between the physical and digital worlds, the company said in an official statement.

“By seamlessly blending AR with the physical environment, Apostera’s mixed reality solution furthers this goal, transforming any display in the car into a richly contextual experience. We welcome our new team members to Harman, and we look forward to delivering together the next breakthrough MR products to our partners across the automotive industry,” said Christian Sobottka, President, Automotive Division, Harman.

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