Not sure who missed who, but, Stephan Winkelmann is returning to Automobili Lamborghini as the President & CEO after nearly a 2-year stint at Bugatti, effective 1 December 2020. But guess what? He’ll remain the president of Bugatti. Winkelmann was the President & CEO of Lamborghini for 11 years (from January 2005 to March 2016). He took over the Audi Sport the same month (March 2016) and moved on to assume the President’s role in Bugatti in January 2018.
Interestingly, the outgoing President & CEO Stefano Domenicali is returning to the motorsport industry. He’ll replace Chase Carey as the CEO of Formula 1 from January 2021.
Stephan Winkelmann has decisively shaped the history of Lamborghini. No one else stands more clearly for the Lamborghini brand, and he is exactly the right person to lead this unique brand into a successful future. – Markus Duesmann, Chairman of the Board of Management of Audi